In a thrilling encounter between Brazil and Peru during the FIFA World Cup 2026 qualifiers, the Globo network achieved unprecedented success in terms of television viewership. The match, which marked the second game under the guidance of coach Fernando Diniz, garnered the highest share of Brazilian viewers for Globo since the 2022 FIFA World Cup in Qatar. The impact of this event was particularly pronounced in the cities of São Paulo and Rio de Janeiro, where the network saw a remarkable surge in audience ratings.
Record-Breaking Viewership
The showdown between Brazil and Peru was a significant moment for football fans in Brazil, and it reflected in the television ratings. According to data from Kantar Ibope Media, the share of the audience (the percentage of viewers watching a particular program out of the total number of televisions in use) reached an astonishing 48%. This figure represented a substantial increase of 21 points in Greater São Paulo and 19 points in Rio de Janeiro compared to the previous four Tuesdays.
The impact of the match was felt most profoundly in the cities of São Paulo and Rio de Janeiro. In Rio de Janeiro, the ratings soared by 22 points, signifying an impressive 11-point rise in audience figures during the time of the broadcast. São Paulo saw a similar trend, with the network achieving an additional 10 points during the transmission.
The significance of this achievement becomes even more evident when we consider the broader context. Prior to the Brazil vs. Peru match, Globo had not registered such high viewership on a Tuesday since the final of Big Brother Brasil 22 on April 26, 2022. In terms of audience share, this match marked the highest share in the time slot since October 19, 2022, when the final of the Copa do Brasil took place, featuring Flamengo and Corinthians.
To put these figures into perspective, it’s important to understand the sheer magnitude of a television point in these regions. In Rio de Janeiro, a single television point represents approximately 49,547 households or 125,405 individuals. Meanwhile, in Greater São Paulo, each point corresponds to around 76,953 households or 206,674 individuals. These numbers underscore the vast reach and influence of the Brazil vs. Peru match on Globo.
The Brazil vs. Peru match during the FIFA World Cup 2026 qualifiers was not only a thrilling sporting event but also a historic moment for television viewership in Brazil. Globo’s remarkable 48% audience share in the match highlighted the enduring passion of Brazilian football fans. The significant gains in audience ratings in São Paulo and Rio de Janeiro showcased the match’s power to unite a nation through the love of the beautiful game.
This achievement serves as a testament to the enduring popularity of football in Brazil and the unique role that television networks like Globo play in bringing the nation together for these monumental sporting events. As the journey to the FIFA World Cup 2026 continues, one thing is clear: the fervor and enthusiasm of Brazilian football fans remain unmatched, and the television ratings are a testament to that enduring passion.